Magnus Mårtensson is Founder/CEO of Loftysoft a Microsoft Regional Director and a Microsoft Azure Most Valuable Professional. He is a consultant, tutor, process coach, technical lead and an international speaker. Some of his passions include connecting with audiences and organising online and global conferences such as, European Cloud Conference, CloudBurst and #GlobalAzure. As the first Azure MVP in the Nordic countries in 2012 he was awarded MVP of the year. He is also an Azure Insider, an Azure Advisor and an ASP.NET Insider and is a go-to person for Microsoft regarding Enterprise Cloud Consulting. Magnus has been a consultant for over 1½ decades and has the maximum possible experience time consulting on the Azure Platform.